Although much is known about food intolerances in the west, there remains a knowledge gap about the prevalence of food intolerance in the Middle East.
However, we are seeing that food allergy awareness is starting to attract more consumers in the Gulf, particularly among women and the youth. This is due to a steady increase in children and infants experiencing allergic reactions, starting with formula milk (lactose) but also spreading to other food ingredients.
Increased tourism is another factor influencing the rise in food intolerances, especially in the UAE, which receives a staggering number of international guests. Food establishments must tighten their food allergen protocol, as a lot of people who visit have allergies.
In addition, our beverage trends of 2016 report that Gulf residents are becoming more aware of healthy eating options and the need to incorporate healthy eating habits into their lifestyles. As they become more health conscious, awareness of food intolerance will follow suit.
For more information on food allergens and common intolerances, check out BBC Food Middle East’s Are you Intolerant?